APPLE TV(The future of television is here).

TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW, Watch ESPN, Netflix, Hulu, iTunes — apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with 

your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV.This is where television is headed.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Siri Remote, there’s never been a better time to be a TV.

• Be Inspired.